Behind many great companies, there’s an interesting story about how they started. Our journey is no different. FUTURELIFE® began in 2007 primarily as a social project to help improve the lives of malnourished and disadvantaged people in Sub-Saharan Africa. Our aim was to create the most nutritional product possible at the lowest cost and with total convenience. It had to have a great taste and could be enjoyed by just adding water (or milk and required no cooking). We believed the product should contain only the highest quality ingredients, even if it meant getting these from other parts of the world.
We established a research team made up of doctors and nutritionists who took them two years to develop a product that offered all these benefits. We decided to call it FUTURELIFE® because it was created specifically to give people the hope of a happy and healthy “future life”.
FUTURELIFE® proved so nutritious and popular with everyone who received it, that we decided to repackage it and market it to all South Africans, from all walks of life.
Every day we receive hundreds of emails from people with their personal stories on how FUTURELIFE® has changed their lives. These people are from all walks of life – many are already fit sports people who find that FUTURELIFE® gives them the sustained energy they need for endurance events, some are mothers who are happy in the knowledge that they are now providing their families with excellent nutrition, and others are diabetics, cancer survivors, people with multiple sclerosis, suffering from IBS or faced with other health challenges as well as the everyday person who’s committed to trying to make better lifestyle choices who uses FUTURELIFE® to assist them in promoting a more balanced life.